The Consultancy function aims to consult on all aspects
of the marketing mix from the outset, adding value throughout the development
process, and providing ongoing marketing and business support to ensure competitive
advantage.
Services Include:
• Formulation of marketing strategy
for both developers and forthcoming developments
• Assist in formulation
of marketing campaign including advice on appointing most appropriate selling
agent, design agent and professional teams
• Assist in the initial planning
of potential new developments including product mix and pricing decisions
• Advice on layout and design of units in order to maximize marketability
and value
• Identification of target market to be reached through marketing
campaign
• Advice on level of specification required within specific
markets in order to gain competitive advantage
• Coordinate all forms
of marketing material required for the marketing campaign including branding,
brochure design, advertising & pr campaigns, signage, marketing suite and
website design
• Provide ongoing marketing and business support including
market appraisal updates, regular and specific reports and attending meetings
with/on behalf of clients and other members of the professional team
•
Assist in setting sales and marketing budget requirements |
